DESCRIPTION

Morgan MacLeod will provide participants with a high-level overview of the fundamentals of branding for firms and individual lawyers, emphasizing cultivating, articulating, and promoting a value proposition that drives interest and leads.

Key takeaways include:

  • Understanding what branding is and isn’t and how to uncover and articulate your value proposition.
  • Learning to be strategic, focused, and realistic with your brand-building goals.
  • Assist your lawyers in cultivating their brands to bolster the firm’s overall brand.
  • Constructing your narrative and telling your story in ways people gravitate to.
  • Determining where and how to build awareness and equity through a micro branding approach to marketing and thought leadership.

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TLOMA MARKETING SIG - How to Build, Grow, or Reinvent your Personal Brand - May 9, 2023

  • Tuesday May 09 2023, 12:00 PM - 1:00 PM
  • Webinar
    Toronto, Ontario
    Canada