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Tags
Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.
| {FIRST_NAME} | Adds the recipients First Name. | Use |
| {LAST_NAME} | Adds the recipients Last Name. | Use |
| {COMPANY_NAME} | Adds the Company Name. | Use |
| {PORTAL_NAME} | Adds the application portals name. | Use |
| {MEMBER_NAME} | Adds the Recipients Membership name. | Use |
| {SIGNATURE_OPT_IN} | Adds the Opt-in link. | Use |
| {SIGNATURE_OPT_OUT} | Add the opt-out link. | Use |
| %signature% | Adds your preferred signature block. | Use |
| {Event_Start_Date} | Adds the Event's Start Date.(Events Only) | Use |
| {Event_End_Date} | Adds the Event's End Date.(Events Only) | Use |
| {Event_Name} | Adds the Event's Name.(Events Only) | Use |
| {Event_Description} | Adds the Event's Description.(Events Only) | Use |
| {Online_Training_Description} | Adds the Online Training Description.(Online Training Only) | Use |
| {Event_Specific_Dates} | Adds the Event's specific dates.(Events Only) | Use |
| {member_number} | Adds the Membership Number. | Use |
| {MemberSince} | Adds the Member Since Date. | Use |
| {CONTACTEMAIL} | Adds the organization email address used as the "From" address for other membership-related emails (e.g., new member welcome emails). Manage email addresses here. | Use |
| {CERTIFICATE_NUMBER} | Adds the Contact's Certificate Number | Use |
| {EVENTLOCATION} | Adds the Event's Location. | Use |
| {TOTALEVENTCREDITS} | The total number of credits that the contact has earned through the event tickets and workshops. | Use |
| {ASAPPEARSONBADGE} | Display the text of as appears field in the event setup. | Use |
| {contact_organization} | Displays the organization name of the contact. | Use |
| {RENEWALDATE} | Adds the Member Renewal Date in (yyyy-mm-dd). | Use |
| {MEMBERSHIP_YEAR} | Adds the Member's Membership Year | Use |
| {RENEWALDATE_MM-DD-YYYY} | Adds the Member Renewal Date in (mm-dd-yyyy). | Use |
| {LMS_CREDIT} | The number of credits the LMS course is worth for Continuing Education | Use |
| {COLLECTION_PERIOD_END-DATE_YYYY_MM_DD} | The end date of the CE collection period end date | Use |
| {LMS_COURSE_COMPLETION_DATE} | The completion date of the LMS course | Use |
| {INCEPTION_DATE} | Adds the Member Inception Date in (yyyy-mm-dd). | Use |
| {EVENT_END-DATE_MONTH_YYYY} | Adds Event End Date in Full Month Name and Year Format.(Events Only) | Use |
| {EVENT_END-DATE_MONTH_YYYY_ADD3} | Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only) | Use |
| {WORKSHOP_NAME} | Adds the workshop name (if applicable) | Use |
| {WORKSHOP_DESCRIPTION} | Adds the workshop description (if applicable) | Use |
| {WORKSHOP_CREDITS} | Adds the workshop credit for related workshop (if applicable) | Use |
| {TOTALWORKSHOPCREDITS} | Adds the sum of all workshop credits for related event (if applicable) | Use |
| {Event_Start_Date_DD-MM-YYYY} | Adds the Event's Start Date in (dd-mm-yyyy).(Events Only) | Use |
| {Event_End_Date_DD-MM-YYYY} | Adds the Event's End Date in (dd-mm-yyyy).(Events Only) | Use |
| {RENEWALDATE_DD-MM-YYYY} | Adds the Member Renewal Date in (dd-mm-yyyy). | Use |
| {RENEWAL_DATE_MONTH_DD_YYYY} | Adds the Member Renewal Date in (Month Dth, yyyy). | Use |
| {INCEPTIONDATE_DD-MM-YYYY} | Adds the Member Inception Date in (dd-mm-yyyy). | Use |
| {TODAYSDATE} | Adds the current date. | Use |
| {TODAYSYEAR} | Adds the current year. | Use |
| {QR_CODE} | Adds the QR Code for their contactID, name, and emailAddress | Use |
| {WORKSHOP_DATE} | The date of the workshop (if applicable). | Use |
| {WORKSHOP_START_TIME} | The start time of the workshop (if applicable). | Use |
| {WORKSHOP_END_TIME} | The end time of the workshop (if applicable). | Use |
| {MEMBEREMAIL} | Adds the Member's Email Address. | Use |
DESCRIPTION
Search has changed and not because SEO stopped working, but because artificial intelligence has changed how information is found, summarized, and trusted.
This program will explain how traditional SEO and emerging Answer Engine Optimization (AEO) work together for law firms today. Participants will learn how AI-driven search tools interpret content, why website performance alone no longer tells the full story, and how firms can build visibility, credibility, and trust across both search engines and AI platforms.
This session bridges foundational concepts with advanced insights, helping firms make informed decisions about SEO, AI, rankings, directories, and online presence — without chasing hype or guarantees.
Learning Outcomes
By the end of this session, participants will be able to:
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Understand the difference between SEO and AEO (Answer / Chat Engine Optimization)
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Identify where SEO and AEO work actually happens
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Evaluate claims around “guaranteed rankings” and AI visibility
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Recognize which credibility signals matter most for law firms
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Make smarter decisions about marketing investments in an AI-driven search environment
TLOMA Marketing SIG - From SEO to AEO: How Law Firms Stay Visible in an AI-Driven Search World - February 11, 2026
- Wednesday Feb 11 2026, 12:00 PM - 1:00 PM
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Webinar
Toronto, Ontario
Canada
PERSONAL INFORMATION
For the purposes of this policy, “Personal Information” means information that specifically identifies a member as an individual and is provided to, or collected by, TLOMA. Personal Information, however, does not include your name, business title or business contact information in your capacity as an employee of a member-firm or an individual member of TLOMA.
CONFIDENTIALITY - BUSINESS CONTACT INFORMATION
Your business contact information is available to members of TLOMA as part of the networking opportunity that the association provides. The association will not sell or otherwise make available such information to vendors or other outside parties unless it is within the normal course of our activities, such as providing a list of conference attendees to those vendors that support our annual conference. Members are required to maintain confidentiality with respect to the business or personal contact information for other members.
The Board of Directors will take all reasonable steps to ensure that members of TLOMA comply with this membership requirement, but in no way warrants or guarantee the compliance of individual members.
TYPES OF INFORMATION COLLECTED AND USES
- Home telephone and email addresses may be collected from Regular Members for internal use only. Such information may be used, for example, to advise you of the cancellation of a breakfast meeting that is cancelled at the end of the previous business day when using your business contact information will not be timely enough for our purposes.
Regular Members who are on maternity leave or during a period of unemployment will be asked to provide home addresses, home telephone numbers and personal email addresses which will be published to the membership where permission is provided.
- Home addresses, home telephone numbers and personal email addresses will be collected from Life Members and will be published in the membership listing for publication to the membership at large, where permission is provided.
- Some members of the Board of Directors of TLOMA will be asked to provide certain types of personal information if they are to have cheque signing privileges on behalf of the association. Currently, our banking institution requires photo identification such as a driver’s licence as well as a second piece of identification for all signatories on the TLOMA bank account. This information will be used for the stated purpose only.
- We may provide Personal Information to vendors who provide services to TLOMA, such as servicing our listserve. We will take all reasonable precautions to ensure that the companies we use are in compliance with our Privacy Policy.
CONSENT
Your provision of Personal Information to TLOMA means that you agree and consent that TLOMA can collect, use and disclose your Personal Information in compliance with this Privacy Policy.
- Providing Personal Information is not required to be granted membership in TLOMA. Regular Members may elect not to provide Personal Information or ask that anything on file be destroyed.
Regular Members who are on maternity leave or during a period of unemployment may provide personal contact information for internal use only. Your permission is required to publish your Personal Information to the membership at large.
- Life Members must provide appropriate contact information in order to maintain membership but may withhold or withdraw their consent to publish their Personal Information to the TLOMA membership, by written notice to us.
- Members of the Board of Directors may choose not to provide the Personal Information required for banking purposes, directly to TLOMA. In such circumstances, such individuals may decline to be a signing officer on the TLOMA bank account(s) or provide the required information directly to the banking institution where the account(s) are held.
- When providing your Personal Information to a third party it will always be to facilitate our ongoing activities and in accordance with our practices with respect to protecting your Personal Information.
TLOMA WEB SITE
On our website, we may monitor traffic patterns and site usage and we may offer links to other websites that are not governed by our Privacy Policy. Please take this into consideration when visiting the site.
CHANGES TO THIS PRIVACY POLICY
TLOMA may, from time to time, review and amend privacy practices and this Privacy Policy. The most up-to-date version of our policy will be posted on our web site. Earlier versions are available by contacting our Administrator.
TO CONTACT US
Any member wishing to discuss this policy should contact the TLOMA Director of Administration:
Liz Barrington
TLOMA, Director of Administration
TLOMA
PO Box 1029
TD Centre
Toronto, ON M5K 2P2
Tel: 416.410.1979
Fax: 905.472.5115
Email: lbarrington@tloma.com
For TLOMA events, 24 hours’ notice is required for cancellation of all reservations. No-Shows will be charged $62.15 ($55.00 + HST). If you are registered and cannot attend the seminar, you can always send another TLOMA member from your firm for no charge or send a non-member for the fee of $62.15 ($55.00 + HST).
By completing purchases with us you agree to have your Credit card and personal information securely stored as part of a payment profile within a 3rd party payment gateway. This securely stored payment profile will be used, when authorized, for automated recurring payments and will allow for easier and faster checkouts. No credit card information is stored within Member365 and all payment data is accessed by way of a secure API. Under no circumstances do we share credit card or personal details.
Who can access the TLOMA member portal?
Please note that the TLOMA member portal is to be used by members of TLOMA only. Certain workspaces within the member portal will be tailored for and restricted to certain membership types; access to these areas will be determined and approved by TLOMA staff. The Content that is displayed in your member portal will automatically vary based on your user / membership type.
What can be posted?
To ensure all interactions within the TLOMA member portal are safe and friendly, TLOMA staff will oversee the member portal activity and will review, edit, and delete any inappropriate content that has been submitted. This includes abusive or offensive language, spam, malicious files, or other disrespectful contact. To help provide a productive environment, please report any offensive or suspicious activity to TLOMA staff. Please note that not all user-submitted content is representative of TLOMA, nor does it necessarily represent the views of TLOMA, its staff or members.
